Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityPractice start-up and takeover
Start-up or takeover: the doors are open, and so is the diary.
The short answer
For a dental practice startup, three things need to be in place on opening day: a website, a consistent brand identity and a complete Google Business Profile.
Only then are Google Ads worth it for your first enquiries, and reviews from your first patients. Start planning three months before opening, not three weeks.
The order
Start everything at once and nothing gets finished. So: first, next, not for now.
What must be ready on opening day
- A website with your services, team, directions and appointment request.
- A brand identity that looks the same on your sign, your website and your Google profile.
- A complete Google Business Profile with photos and opening hours.
- A plan for asking your first twenty patients for a review.
Why ads only come after the website
Because every click has to land somewhere. Ads pointing to a construction site cost money and bring nothing. Once the website is live, Google Ads usually bring the first enquiries within two to four weeks.
What is different when you take over a practice
The practice already has visibility: a Google profile, reviews, an old website. We transfer the profile and address cleanly, redirect old pages and inform existing patients before anyone else does.
How long it takes
Website and brand identity four to eight weeks, Google profile one day, first ads one week. That is why you should start three months before opening.
What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 2 years ago
“Wir wollten eine neue Homepage und die komplette Neuausrichtung der Marketing Strategie und Umsetzung durch Med Direction. Wichtig war uns alles aus einer Hand zu haben. In nur zwei Monaten konnten wir zwei neue Mitarbeiterinnen einstellen. Wir haben messbar mehr Neupatienten.”
- 2 months ago
“Endlich eine Agentur, die versteht, wie Praxen ticken. Die Positionierung war der Gamechanger — wir wissen jetzt genau, wen wir ansprechen und warum. Seitdem zieht alles andere nach.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Frequently asked questions
When should I start marketing my new practice?
Three months before opening. That way your website, brand identity and Google profile are ready on day one, and the ads start as soon as your appointment calendar opens.
What does the start cost?
Website Basic: €5,000 one-off and €520 per month. Google Ads from €810 per month plus ad budget. Branding starts at €2,500; we quote review management in the initial call.
Do I need a logo before the website is built?
Yes, at least a name, colours and typeface. Otherwise your website, sign and Google profile will all look different. We create both in one go.
How do I get my first reviews?
Ask your first patients in person, with a link or QR card, done in twenty seconds. Twenty genuine reviews in three months change how you compare with neighbouring practices.
Does this also apply to a practice takeover?
Yes, with one difference: when you take over a practice, there is already visibility. The profile, reviews, old web addresses and existing patients are secured first, then the new things follow.
Your starting point: practice launch roadmap
Free, no sign-up. Afterwards you know which service moves you towards your goal and which one you can skip.