Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityStaff
No dental nurses, no applications. The job ad has been going nowhere for months.
The short answer
Applicants look at how a practice comes across before they get in touch.
That is why dental recruitment starts with your employer brand and a careers page where applying takes two minutes, followed by short team videos with ads on Instagram and TikTok. Job boards remain an add-on.
The order
Start everything at once and nothing gets finished. So: first, next, not for now.
At the end there's a number you can check yourself.
You get access to the same tools we work in. Not a pretty summary but the raw data, plus our monthly assessment of what counts.
Why job ads fall flat
Because they all sound the same and appear where nobody looks any more. A dental nurse changes jobs because she sees a practice that feels different: in a video, in reviews, on an honest careers page.
What belongs on the careers page
- The team with real photos and one sentence from each person.
- What a typical day looks like and what the practice does differently.
- Working hours, training and salary as a framework.
- An application in two minutes from a phone, without a cover letter.
How quickly applications come in
Once the careers page and videos are ready, ads on Instagram and TikTok usually bring the first applications within two to four weeks. We measure which channel brings them and move the budget there.
What this is not
No promises that everyday work can't keep, and no videos that show a different practice from the real one. Otherwise the application arrives, but not the person who stays.
What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 2 years ago
“Wir wollten eine neue Homepage und die komplette Neuausrichtung der Marketing Strategie und Umsetzung durch Med Direction. Wichtig war uns alles aus einer Hand zu haben. In nur zwei Monaten konnten wir zwei neue Mitarbeiterinnen einstellen. Wir haben messbar mehr Neupatienten.”
- 2 months ago
“Endlich eine Agentur, die versteht, wie Praxen ticken. Die Positionierung war der Gamechanger — wir wissen jetzt genau, wen wir ansprechen und warum. Seitdem zieht alles andere nach.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Frequently asked questions
What does staff recruitment cost?
A careers page is included in the website (Website Basic: €5,000 one-off and €520 per month). Videos cost €210 to €1,200 depending on the format, ads from €810 per month plus ad budget. We quote the employer brand in the initial call.
Do we really need videos?
Two or three short, genuine videos from the team are enough. In twenty seconds they show what it feels like to work there. High gloss is not necessary.
How long until the first application?
Employer brand and careers page two to four weeks, the videos one day of filming. After that, ads usually bring the first applications within two to four weeks.
What if we want to fill several positions?
Each position gets its own section and its own ads, because you approach a dental nurse differently from an assistant dentist. The employer brand and application process stay the same.
Your starting point: recruiting funnel template
Free, no sign-up. Afterwards you know which service moves you towards your goal and which one you can skip.