Practice start-up and takeover
Visibility
Ideal patients
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ClarityClarity
You are putting money into marketing and don't know which of it brings appointments.
The short answer
Clarity on your dental marketing ROI comes from measuring, not from doing more.
First check what is being advertised and how, then set up tracking that assigns every enquiry to its source, then a report with one figure per channel. Only then do you decide what stays and what goes.
The order
Start everything at once and nothing gets finished. So: first, next, not for now.
At the end there's a number you can check yourself.
You get access to the same tools we work in. Not a pretty summary but the raw data, plus our monthly assessment of what counts.
Why you don't know what works
Because enquiries arrive without a source: a call, an email, an appointment. Nobody knows whether an ad, the website or a referral was behind it. So the measure with the loudest salesperson wins.
How to tell that measuring comes first
- Two or more measures are running, and nobody knows which one brings appointments.
- The report shows clicks and reach, but no enquiries and costs.
- New measures are added, old ones are never stopped.
- Enquiries come in, yet the appointment book doesn't get any fuller.
When enquiries come in but don't turn into appointments
Then the problem is rarely the marketing: usually the path to an appointment on the website is too long or enquiries are answered too late. Two changes to the process often achieve more than a new campaign.
What this is not
No dashboard with forty metrics and no tracking that ignores data protection. We only measure what a decision needs: enquiries per channel, the appointments they lead to, cost per enquiry.
How it went for others
All results →
Foundation first, then image: how a dental practice went from growing to scaling
View the case →
120 new participants per quarter at 800% ROAS
View the case →
920 webinar participants per year at 0.8 cents per click
View the case →What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 2 years ago
“Wir wollten eine neue Homepage und die komplette Neuausrichtung der Marketing Strategie und Umsetzung durch Med Direction. Wichtig war uns alles aus einer Hand zu haben. In nur zwei Monaten konnten wir zwei neue Mitarbeiterinnen einstellen. Wir haben messbar mehr Neupatienten.”
- 2 months ago
“Endlich eine Agentur, die versteht, wie Praxen ticken. Die Positionierung war der Gamechanger — wir wissen jetzt genau, wen wir ansprechen und warum. Seitdem zieht alles andere nach.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Frequently asked questions
What does tracking mean for a practice in concrete terms?
Every enquiry is assigned to its source: a call via the website, a form, an appointment booking, an ad. You then see, per channel, what it brings and what it costs.
Is tracking compatible with data protection?
Yes: with consent, server-side and without health data. We count enquiries and their source, not who is looking for which treatment.
How quickly will I have figures?
Setup takes one to two weeks, after which every month gives you a picture. After three months the basis is solid enough for decisions.
Should we stop running ads until tracking is in place?
If budget is tight and nobody knows whether they bring anything: yes, pause the spending. Without acute pressure they keep running and are assessed with figures two weeks later.
What does Clarity cost?
Reporting is free and always included with us. Tracking starts at €320 per month, depending on the number of channels.
Your starting point: campaign check
Free, no sign-up. Afterwards you know which service moves you towards your goal and which one you can skip.