Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityHealthcare digital marketing.
Fourteen services, one order.
Tell us where you stand and what's bothering you right now. We'll suggest the order.
Especially for:Dental practices →Medical and specialist practices →
All services
Foundation and direction
Consulting
Strategy before tactics.
We first clarify where you want to go, and which measures are actually worth it for you.
Branding
Become recognisable.
A visual identity that suits you, instead of looking as interchangeable as the practice two streets away.
Website
The foundation.
The only channel that really belongs to you: fast, accessible and with a clear path to an appointment.
Tracking
Knowing instead of guessing.
Legally compliant measurement, so marketing decisions aren't based on gut feeling.
Google Ads
Be there when people search.
Be at the top when someone searches for your service, with budgets that match the size of your practice.
Meta Ads
Stand out before people search.
Reach people who aren't searching yet but soon might be. Good for things that need explaining.
TikTok Ads
Reach that doesn't ask about followers.
Short videos the feed shows by interest, not by age or follower count. For recruiting and for anything that can be shown.
ChatGPT Ads
Be there when people ask instead of search.
Ads in ChatGPT's answers. In Germany since August 2026, so as a test alongside Google Ads, not instead of it.
Reporting
Figures that support decisions.
A dashboard instead of a monthly PDF: what comes in, what it costs, what's next.
Visibility and content
AI visibility
Show up where people no longer google.
Appear in the answers of ChatGPT, Perplexity and Google's AI. Classic SEO is part of it.
Creative content
Images that look like you.
Practice photos, films and portraits that show your rooms, instead of stock photos found on ten other websites.
Social media
Be where your patients already are.
A regular presence, without you spending time on it every day.
Reviews
Reviews that come in on their own.
A process that asks satisfied patients at the right moment and handles criticism with composure.
Newsletter
The channel nobody can take away from you.
Reach on other people's platforms is borrowed. A mailing list belongs to you.
A first assessment in two answers
Prefer to be thorough right away? Go to the Kompass Quickcheck →
Whether this really is your lever depends on what you already have running and how much time you have. Two more questions and the answer is solid.