Practice start-up and takeover
Visibility
Ideal patients
Staff
ClaritySocial media marketing for dentists and medical practicesNot everywhere. Just where your patients and your future team already are.
For practices that want to use Instagram, Facebook or TikTok with a plan rather than sporadically: a content calendar that runs without you as the bottleneck, content from everyday practice life and an honest answer as to whether the effort pays off for your target group.
For a practice, social media means a regular presence on the platforms where its patients and applicants spend time every day, with posts about everyday practice life, the team and treatments. It builds awareness and trust in the region and provides material for ads. What it doesn’t do: bring in appointments in the short term. That is what search and ads are for.
More terms explained in the glossary- Price
- from €2,400 for 8 posts per week, depending on the mix of posts
- Time to results
- first reach in the region after 2 to 3 months, noticeable awareness after 6 months
- What you contribute
- one kickoff, one photo and video session per quarter, approvals by phone
Where practices stand today
Most practices post when someone has time: a team photo, three weeks of nothing, then a Christmas greeting. That costs time and achieves nothing, because reach comes from regularity. And many are on platforms where their target group isn’t present at all.
What we do differently
We first clarify who you want to reach: patients in the region, applicants or both. That determines the platform: usually Instagram, TikTok as well for applicants, LinkedIn for referring doctors. Then a content calendar with formats that turn one shoot day into a quarter’s worth of content. And we tell you if social media isn’t the right lever for your practice.
When you don’t need social media
To be honest, there are cases where the money goes up in smoke. Then something else comes first.
Your website is outdated and you have fewer than ten reviews.
People who find you via Instagram look at your website and reviews next. Foundations first, then reach.
First: Website and web design →You need new patients within four weeks.
Organic reach takes months. For speed, Google Ads is the lever; posts run in parallel.
First: Google Ads →Nobody in the practice wants to be on camera, not even briefly.
Social media without faces is just decoration. In that case, it is better to invest the time in reviews and visibility.
First: Review management →How it works
- 01
Social media check: channels, target group, competitors in the region and whether it pays off
Week 1
- 02
Plan: platform, formats, three-month content calendar, tone in line with the HWG and medical confidentiality
Week 2
- 03
Production: one shoot day at the practice, turned into posts, clips and material for ads
Weeks 3 to 4
- 04
Ongoing: publishing, replies to comments, and every month reach, enquiries and what to do next
monthly
Automated: planning, publishing, reminders for the next shoot day and the monthly report run automatically.
Human: you decide what is shown and what isn’t. We write replies to comments in your voice, and a person on our team checks critical ones.
What AI changes
Social media content is now also evaluated by AI systems: the Semrush AI Visibility Index 2026 finds a correlation of 0.74 between YouTube mentions and visibility in AI answers. Posts and videos from the practice are therefore not just reach in the region, but also material that makes the practice visible in AI answers.
Last checked: September 2026
What comes before, what comes after
Before: a website, reviews and a visual identity, so the posts lead somewhere and look like you. After: Meta Ads that turn the posts into targeted ads for patients or applicants. Reporting is always part of it.
Reporting is always included with us, not an extra.
FAQs on social media marketing for dentists
Which platform suits my practice?
For patients in the region, Instagram and Facebook; for applicants, Instagram and TikTok; for referrers and colleagues, LinkedIn. Not all at once: one platform used regularly beats four with gaps.
How often do we need to post?
Two to three posts a week are enough if they come regularly. One shoot day per quarter produces enough content for that, without your team having to produce something every week.
What about negative comments?
Reply factually and promptly, give no details about treatment, and offer a conversation. We handle the monitoring and draft the reply with you.
Is social media worth it for your practice?
In the free social media check we review your channels, your target group and the competition in your region and tell you honestly whether it pays off.
Free · No obligation