Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityYour Kompass for healthy growth
As a healthcare marketing agency, we help dentists and medical specialists with their own practice attract the right patients at the right time. No channel for channel's sake, but a Kompass that translates what you need into the right service.
Tell us where you want to go. We'll sort out the rest.
Most agencies sell channels: SEO, ads, social. We first ask where your practice wants to go, and translate that into exactly the services that get it there.
Whatever doesn't move you towards your goal, we leave out. That is the Kompass: direction before activity.
Because every euro that doesn't serve your goal is missing where it would make a difference.
How the Kompass works
Where do you want to go?
Typical goals of a practice. Choose yours, and in four questions the Kompass checks whether it really is your lever.
Practice start-up and takeover
A new practice or a takeover, and nobody knows you yet.
Matching services Website and web design · Branding and logo · Google Ads · Review management
Find the right service
Visibility
The practice next door gets found online, you don't. And you want to stay the first choice.
Matching services Google Ads · SEO and AI visibility · Review management
Find the right service
Ideal patients
A full diary, but the wrong cases. Too many statutory insurance patients, too few private patients.
Matching services Consulting · SEO and AI visibility · Google Ads · Review management
Find the right service
Staff
You can't find dental nurses, and job ads fizzle out.
Matching services Branding and logo · Website and web design · Creative content · Meta Ads
Find the right serviceClarity
You put money into marketing but don't know which part of it brings in appointments.
Matching services Consulting · Tracking · Reporting
Find the right serviceOr go straight to all 14 services.
1 Kompass communication. 3×A.
Align
Sharpen your positioning and goals. What does your practice stand for, and for whom? Everything else follows from this.
Attract
You find the right patients through search, referrals and visibility, wherever they are already looking.
Automate
Enquiries turn into appointments without your team becoming the bottleneck. Processes that run without you.
We don't measure clicks. We measure whether the right patients come.
Reporting is included with us, not an extra. Every month you see what works and what can go.
What counts in the end: figures from real practices.
Foundation first, then image: how a dental practice went from growing to scaling
Read the case study
Patience instead of a campaign: how a dental practice became visible without ads
Read the case study
120 new participants per quarter at 800% ROAS
Read the case studyA well-coordinated team.
Short lines of communication.
No agency machinery. Direct contacts, real responsibility, and everyone here knows your project.
Meet the team
What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 10 months ago
“Lieber Frank, ich muss Dir und Deinem Team einfach ein großes Kompliment aussprechen! Ihr versteht es, Menschen wirklich zu sehen, gemeinsam zu denken und mitgestalten zu lassen. Nicht nur etwas abliefern, sondern etwas entwickeln, das Sinn ergibt und sich richtig anfühlt.”
- 11 months ago
“Unsere Zusammenarbeit war vom ersten Moment an geprägt von echter Wertschätzung, klarem Fokus und einem offenen und professionellen Miteinander. Frank ist der perfekte Fit für eine strategische Markenentwicklung, die den Kunden begeistert.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Find out in two minutes what your practice really needs.
Frank Randel, CEO + IT architectureFree · No obligation