Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityBudget builder: what does your practice marketing cost?
Choose the website, visibility, ads and content you need. The builder shows the costs one-off, monthly and for the first year, split between our management and your ad budget.
What will your practice marketing cost? The budget builder
Choose the services you need. You will see straight away what is due one-off, monthly and in the first year.
- Website Basicfrom €5,000 one-off + €520 a monthHosting, security and maintenance included
- SEO and AI visibilityfrom €1,200 a monthup to €6,000 depending on competition and scope
- Google Ads managementfrom €810 a monthplus ad budget
- Trackingfrom €320 a monthReporting is free with every service
- One-off
- from €5,000
- Monthly to the agency
- from €2,850
- Monthly ad budget (paid to Google and Meta)
- 1.000 €
- In the first year
- from €51,200
Sample calculation with example values. With JavaScript enabled, you can calculate with your own figures.
Your entries never leave your browser. No login, no email. All prices net, prices as of October 2026.
How the tool calculates
It is based on our published prices, all net and all starting prices. The ad budget for Google and Meta goes directly to the platforms, not to us, so it is shown separately. For building blocks without a fixed price, such as review management, we give you a price after a free analysis.
A budget only makes sense once you know how much a new patient can cost. Work that out with the patient value calculator before you choose building blocks.
You will find all prices, the maths behind them and where practices can save in our guide What does practice marketing cost?
Frequently asked questions
Are the prices binding?
They are starting prices for the usual scope. The binding price is in the quote after the initial call, once your starting point, competition and scope are clear.
Why is the ad budget shown separately?
Because it does not go to the agency, but to Google or Meta. That way you can see what management costs and what is bought as reach.
Is there a discount if I combine several building blocks?
Several advertising channels can be combined, with a discount. Reporting is included free of charge with every service.
More tools
- Patient value calculatorA new patient may cost your practice as much as the share of their value you want to set aside for marketing.
- Savings checkBefore a practice puts more money into marketing, it pays to look at what is already running.
- Kompass quick checkFour questions show where your practice's biggest lever lies.
Want to go through the figures together?
In the free initial call we work through your figures with you.
Book an initial callFree · No obligation