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ClarityChatGPT ads for medical practicesBe there when people ask instead of search: ads in ChatGPT's answers.
For practices where Google Ads is running and measured, and that want to test the next channel. Not as a first step: without a landing page and tracking, any budget fizzles out.
For a practice, ChatGPT ads are labelled ads that appear below a ChatGPT answer when someone asks a relevant question. They have been available to book in Germany since August 2026 and are only shown to users on the free tiers. The click leads to your landing page, where the enquiry is measured via the OpenAI pixel and your tracking.
More terms explained in the glossary- Price
- from €810 per month for management, plus test budget. Several ad channels can be combined, with a discount.
- Time to results
- three-month test phase, first figures after two weeks
- What you contribute
- about an hour a month for coordination and approvals; landing page and tracking must be in place
Where practices stand today
More and more patients ask ChatGPT instead of Google: which practice, which treatment, what does it cost. If you're not there, you don't appear in the answer. The channel is new, with little experience to go on and no guarantee.
What we do differently
We treat ChatGPT ads as a test alongside Google Ads: small budget, same landing page, same measurement. After three months we compare the cost per enquiry and decide with you whether the channel stays, grows or goes.
When you don't need ChatGPT ads
To be honest, there are cases where the money goes up in smoke. Then something else comes first.
You're not running Google Ads yet, or they aren't being measured.
Search first, that's where demand is certain. ChatGPT ads are the second channel, not the first.
First: Google Ads →There's no landing page and no tracking.
Without a landing page and measurement you'll never know whether the test achieved anything. Website and tracking first.
First: Tracking →You expect fast, guaranteed results.
The channel is only a few months old. If you can't afford to lose a test budget, it's better to wait a year and let us gather the experience.
How it works
- 01
Kick-off: treatment or vacancy, landing page, tracking check, set up the account and OpenAI pixel
Week 1
- 02
Create ads and target questions, approval by you, launch with a test budget
Week 2
- 03
Weekly check: impressions, clicks, enquiries, cost per enquiry compared with Google Ads
Weeks 3 to 12
- 04
Decision after three months: stays, grows or goes, based on figures
Month 3
Automated: bidding, ad tests and the monthly report run automatically, as does measurement via the pixel and tracking.
Human: you decide on budget, target questions and the outcome after three months together with Christoph on our team. He'll also tell you if the test comes too early.
What AI changes
ChatGPT ads and AI visibility belong together: the ad puts you in the answer straight away, organic visibility makes sure you're named even without budget. Measuring both shows where the budget pays off.
Last checked: September 2026
What comes before, what comes after
Before: Google Ads with a landing page and tracking, the benchmark for comparison. Alongside: AI visibility, so the answer also names you organically. After: reviews, because patients check you out after reading the answer.
Reporting is always included with us, not an extra.
FAQs on ChatGPT ads
How much do ChatGPT ads cost for a practice?
Management starts at €810 per month, plus a test budget. Several ad channels can be combined, with a discount.
Who sees the ads?
Users of the free ChatGPT tiers in Germany who ask a relevant question. Paying users don't see ads.
Does the ad influence the answer?
No. The ad appears, labelled, below the answer. What ChatGPT names in the answer is a matter of AI visibility.
How is it measured?
Via the OpenAI pixel on your landing page and your existing tracking. Both require visitors' consent via the cookie banner.
What about the German Healthcare Advertising Act (HWG)?
It applies here as everywhere: no promises of cures, no before and after images, no superlatives. We also check OpenAI's advertising policies for your topic before launch.
Is it worth it yet?
We'll know after three months with your figures. We'll tell you openly if Google Ads stays cheaper for you.
Let's talk about a test.
In a free initial call we check whether your landing page and tracking are in place, and what budget makes a test in ChatGPT worthwhile.
Free · No obligation