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explained.
Strategies, insights and practical knowledge, straight from the experts who work with doctors and healthcare companies every day.
GEO Optimization Fact Check (Autumn 2026): What the Research Really Shows
8 common claims about AI search, checked against the research: what is true, what is exaggerated and what nobody can prove. With a traffic light rating and all studies for further reading.
10 min read
PHP2Shell vulnerability: is your practice website at risk?
What lies behind the reports on the PHP vulnerability, why the headlines were louder than the actual situation, how to check in a few minutes whether your practice website is protected, and what to do in an emergency.
13 min read
Measuring AI visibility: how practices can see whether ChatGPT and Google mention them
Whether ChatGPT, Gemini or Google's AI Overview mention your practice can be measured: with a fixed list of questions, the right metrics and a look at Search Console. Plus what no measurement can tell you.
8 min read
How much does dental and medical practice marketing cost in 2026? Prices, budget and the maths behind it
What your practice marketing should cost depends on what a new patient is worth to your practice. Once you know that figure, you can assess offers instead of just comparing price lists.
8 min read
What ChatGPT says about your practice: finding and correcting wrong information
Patients ask AI assistants about practices, and the answers aren't always right. You can't correct this inside the AI, only through the sources it reads from.
4 min read
AI crawlers, robots.txt and llms.txt: what practices should set up
If you want to appear as a source in ChatGPT, Perplexity or Gemini, you have to let their crawlers onto your website. Many practice websites block them without knowing it.
5 min read
Digital patient management: trust that pays off
If you only digitise booking, you see the appointment. If you digitise the patient's whole journey, you see where they came from, what convinced them and which patient acquisition measure actually pays off for your practice.
14 min read
![Pharmacy marketing: 8 strategies to win more customers [2026]](https://cms.med-direction.info/api/media/file/cover-apothekenmarketing.webp)
Pharmacy marketing: 8 strategies to win more customers [2026]
Pharmacy marketing 2026: from Google Business Profile and local SEO to review management. 8 proven strategies for local pharmacies, with a case study.
12 min read
Healthcare marketing: an introduction for your practice
Sales and marketing in healthcare explained simply: how to attract and retain patients through targeted external communication. Read now!
10 min read
Improving patient communication: 4 strategies for your practice
Master modern patient communication with these techniques and build a dialogue with your patients on equal terms. Read now!
8 min read
Healthcare marketing trends 2026 at a glance
Which trends are shaping healthcare marketing in 2026? Seven developments with figures, examples and practical steps for practices and clinics.
8 min read
Ideal patients: why your practice doesn't have to be for everyone
Ideal patients help your practice grow with purpose. Read how to define your target audience and genuinely reach these patients.
8 min read
Top 9 practice marketing tips for doctors and practices
Nine dental marketing ideas for your practice, ordered by what needs to be in place first: three steps, effort, a metric and tools for each idea, plus five bonus tips and the advertising rules in brief.
15 min read
Practice strategy in 5 steps: from status check to growth plan
Build a future-proof practice strategy and dental marketing plan in just 5 steps, for more structure, efficiency and growth. Read on.
10 min read
Setting practice goals: the SMART method for healthcare businesses
Learn how to use SMART goals in healthcare to set clear, measurable and realistic goals for your practice and build lasting success. Read now!
8 min read
AI in the medical practice: how artificial intelligence is changing everyday practice life
Find out how AI can be used sensibly in medical practice, where the opportunities lie and which limits you should be aware of. Read now!
10 min read
Websites for doctors
Find out how a dedicated medical practice website makes it easier to attract new patients and strengthens your patient relationships. Read now!
8 min read
Deleting Google reviews and protecting your ‘5 star’ online reputation
Bad reviews? Here is how to remove Google reviews and protect your reputation online. Read on.
8 min read
The 8 most important healthcare marketing KPIs
How to measure your marketing success in healthcare: the key healthcare marketing KPIs at a glance. Read now!
10 min read
Online marketing for medical practices: your first practice campaign in 4 steps
Marketing for doctors made simple: how to launch your first practice campaign, with tips on planning and measuring success. Read now!
10 min read
3 proven formulas for strong ad copy in healthcare marketing
Discover 3 copywriting formulas that help your ad copy build trust and your healthcare ads convert. Read now!
8 min read
SEO and GEO trends 2026: how AI is changing the way patients find practices
GEO, or generative engine optimization, is not a new name for SEO. Keywords still count, but what decides is whether a piece of content understands and explains the context behind a question.
9 min read
SEO for dentists: 5 steps to more appointment bookings
With targeted SEO for dentists, you can secure a top position on Google. Here is how to do it.
10 min read
Knowing is good. Doing is better.
Let’s look together at which strategies work for your practice.
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