Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityVisibility
The practice next door gets found online, you don't.
The short answer
Google Ads bring enquiries from day one; content and reviews make the practice visible for the long term.
Both run in parallel, in the order in which patients search. If SEO is supposedly already running, we first check what is really happening.
The order
Start everything at once and nothing gets finished. So: first, next, not for now.
At the end there's a number you can check yourself.
You get access to the same tools we work in. Not a pretty summary but the raw data, plus our monthly assessment of what counts.
Why the practice next door gets found
Rarely because it treats patients better. Usually because it started earlier: its own page for each treatment, a well-kept Google Business Profile, recent reviews. Search engines and AI cite what is clearly structured.
What comes first
- Google Ads as a bridge: enquiries from day one.
- One page per treatment, with a definition, questions and answers.
- Reviews: number, recency and replies decide the comparison.
- A visual identity and your own images, so people recognise the practice.
What AI search changes
Google's AI Overviews have been available in Germany since March 2025, AI Mode since October 2025. An Ahrefs study from February 2026 measures on average 58 per cent fewer clicks on the first result when an AI Overview appears. For health questions, AI Overviews appear particularly often: for over 82 per cent of search terms, according to an SE Ranking study for Germany from May 2025. The practices that are visible are the ones named in the answer.
If SEO is already running
Then we check what's running: which search terms, which pages, which results. Often there are reports but no enquiries. Until that's clear, Google Ads carry the enquiries.
What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 2 years ago
“Wir wollten eine neue Homepage und die komplette Neuausrichtung der Marketing Strategie und Umsetzung durch Med Direction. Wichtig war uns alles aus einer Hand zu haben. In nur zwei Monaten konnten wir zwei neue Mitarbeiterinnen einstellen. Wir haben messbar mehr Neupatienten.”
- 2 months ago
“Endlich eine Agentur, die versteht, wie Praxen ticken. Die Positionierung war der Gamechanger — wir wissen jetzt genau, wen wir ansprechen und warum. Seitdem zieht alles andere nach.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Frequently asked questions
Google Ads or SEO first?
Both, in this order: ads first, because they bring enquiries straight away; content in parallel, because it takes months and then delivers without click costs.
How long does it take until we get found?
With ads, two to four weeks. Through content, first improvements after three to six months, usually stable after six to twelve.
We have an SEO agency, so why can't people find us?
Because SEO is often measured by reports instead of enquiries. We look at your pages, search terms and Google Business Profile and tell you what's missing.
What about AI answers like ChatGPT?
They name practices with clearly structured content, a well-kept Google Business Profile and mentions on other websites. Around 87 per cent of ChatGPT sources come from the top 20 on Google and Bing (Seer Interactive, 2026).
How much does visibility cost?
Google Ads from €810 per month plus ad budget. We quote content and review management after the free visibility check.
Your starting point: visibility check
Free, no sign-up. Afterwards you know which service moves you towards your goal and which one you can skip.