Sometimes the most honest recommendation is the one we earn nothing from.

Starting point

The website was broken and outdated. Nobody had looked after the services listed there for a long time, and the practice was practically never found through it. So that is exactly what Dr Dornbusch ordered: a new website and a new logo.

The real need

There was more to it than looks. He wanted to realign the practice so that its presence suits him, his values and where the practice is heading.

And he wanted a partner he could trust. Someone who recommends the right thing and does it properly, so that he does not have to deal with it himself. Simply and calmly.

What we did

A new website and logo. Plus the complete IT infrastructure, which has run automatically ever since, including updates. The set-up is deliberately kept simple.

We worked with particular care on security and data handling, because this mattered to the practice.

Now comes the next step: Google Ads with a focus on teeth whitening. At the right time, not the earliest possible one.

Where the conductor comes in: website, infrastructure and updates run automatically. A person looks at what matters for the specific need: when a campaign makes sense, what it contributes to, and what the dentist really needs in his situation.

What we deliberately did not do

No social media. The team did not want to be shown and did not see the benefit for themselves, so there were no team photos either. We accepted that rather than talking them into it.

We also did not run a paid campaign in the search for a dentist to join the team. The pressure was not high, and someone from their circle of acquaintances may be an option. Together we decided against a paid service that we would have earned from.

Hurdles

The most demanding part was the care required for security and data processing. The need was great, and everything had to be correct.

Result

• Organic visitors: from 4 to over 320 per month
• Over 80 keywords in the top 10; previously the practice could not be found there
• Both without any ad budget

Compared with larger projects, these are small numbers. For a practice that deliberately invested little, it is a strong result.

What other practices can take from this

Marketing only delivers what the practice itself delivers. Here, the work in the treatment chair is convincing; we made it visible.

And: not every campaign has to run straight away. If you are patient, you spend money when it has an effect. That is exactly why Google Ads is coming now and not three years ago.