Practice start-up and takeover
Visibility
Ideal patients
Staff
ClarityIdeal patients
A full diary, but the wrong cases: too many statutory insurance patients, too few of the treatments you most enjoy doing.
The short answer
How to get more dental patients for the treatments you want: with a dedicated page for each of those treatments, not with more advertising.
Google Ads and tightly targeted social ads lead to this page. Before that, it has to be clear which treatment should grow and for whom. Reviews for exactly this treatment provide the final nudge.
The order
Start everything at once and nothing gets finished. So: first, next, not for now.
Why do the wrong cases come in?
Because the website gives every service the same weight. If you show twelve services in one list, you won't be found for any of them. Ideal patients search for something specific: implants, aligners, help for anxious patients.
How to recognise it
- The treatment you want to grow has no page of its own with the procedure and a price range.
- Ads lead to the home page instead of the treatment.
- Reviews praise the friendliness, not a treatment.
- Enquiries come in, but they are statutory insurance cases.
What happens in the first month
- Choose one treatment to grow, and decide what the practice does not stand for.
- Build a landing page for it, with search ads pointing straight to it.
- Ask patients who had this treatment for reviews.
- After four weeks: shift the budget to where enquiries come from.
What this is not
No treatment promises, no before and after images, no bought reviews. The German Healthcare Advertising Act (HWG) applies. You win ideal patients with clarity, not with pressure.
What clients say about working with us.
Verbatim reviews, in their original German, from practices, healthcare companies and partners, most of them on Google.
- 4 months ago
“Wir haben im Rahmen der Neugründung unserer Zahnarztpraxis mit der Med Direction Healthcare Marketing Agentur zusammengearbeitet und setzen die Zusammenarbeit bis heute erfolgreich fort. Neben dem Aufbau unserer Praxis-Website war das Ziel, von Anfang an Patienten zu gewinnen — und genau das ist gelungen.”
- 2 years ago
“Wir wollten eine neue Homepage und die komplette Neuausrichtung der Marketing Strategie und Umsetzung durch Med Direction. Wichtig war uns alles aus einer Hand zu haben. In nur zwei Monaten konnten wir zwei neue Mitarbeiterinnen einstellen. Wir haben messbar mehr Neupatienten.”
- 2 months ago
“Endlich eine Agentur, die versteht, wie Praxen ticken. Die Positionierung war der Gamechanger — wir wissen jetzt genau, wen wir ansprechen und warum. Seitdem zieht alles andere nach.”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Frequently asked questions
How quickly do the first ideal patients come?
With a landing page and Google Ads, usually within two to four weeks. Without ads, through search and AI answers alone, it takes three to six months.
Do I need a separate page for every treatment I want to grow?
Yes. One page per treatment, with the procedure, a price range and FAQs, is the landing page for ads and search. We start with one and expand once it works.
Are Google Ads enough on their own?
At the start they bring the fastest enquiries. Without a landing page and reviews every click gets more expensive, and without content the enquiries stop when the budget does.
What about private treatments and the German Healthcare Advertising Act (HWG)?
Factual information is allowed: procedure, benefits, costs. Promises of cures, fear-based advertising and certain before and after images are not. We write with this in mind.
What does it cost to get started?
Google Ads from €810 per month plus ad budget. A dedicated page for the treatment you want to grow is included in the website (Website Basic: €5,000 one-off and €520 per month). We quote positioning and reviews in the initial call.
Your starting point: ideal patient analysis
Free, no sign-up. Afterwards you know which service moves you towards your goal and which one you can skip.