Practice start-up and takeover
Visibility
Ideal patients
Staff
Clarity
Frank Randel
He designs the plan for your practice with you and supports you until design, technology and team fit together.
At MedDirection since 2019
- Strategy
- Concept and design
- Technology
- Measurement
- Visibility in AI search
- Sales
What Frank looks after
Frank is usually the first person you speak to at MedDirection. In that conversation, he works out with you where your practice wants to go and turns it into a plan you can implement step by step. After that, he supports you along the way: he brings in the right people from the team and makes sure that website, technology and advertising fit together well. He learned his craft studying mechanical engineering at TU Dresden, specialising in technical design: designing things so that they look good and simply work. He then worked as a designer at AUDI Design, developing operating concepts for connected products and exploring AI-based approaches. After that, he spent several years selling software to businesses and learned that good advice starts with listening. He has been designing websites since 2014. Since 2019 he has been building MedDirection, today a GmbH (limited company) with its own team in Berlin and Dresden.
Areas of focus
Strategy
Working out together where the practice wants to go, and deriving the next sensible step from that.
Concept and design
Websites and interfaces that patients understand without explanation.
Technology
Planning website, servers and interfaces so that everything works together, and automating processes where it saves time.
Measurement
Seeing where enquiries come from, with consent and without health data.
Visibility in AI search
So that the practice also appears in the answers from Google and ChatGPT.
Sales
Several years of selling software to businesses. Listen first, then propose.
Career
- todayFounder and Managing Director of MedDirection GmbH, Berlin and Dresden
- more than 2 yearsSoftware sales to businesses
- more than 4 yearsDesign at AUDI Design, plus operating concepts for connected products and AI-based approaches
- before thatDegree in mechanical engineering specialising in technical design, TU Dresden
Responsible for
Services and goals where Frank is your direct contact.
A visual identity that suits you, instead of looking as interchangeable as the practice two streets away.
The only channel that really belongs to you: fast, accessible and with a clear path to an appointment.
Legally compliant measurement, so marketing decisions aren't based on gut feeling.
A dashboard instead of a monthly PDF: what comes in, what it costs, what's next.
Appear in the answers of ChatGPT, Perplexity and Google's AI. Classic SEO is part of it.
A process that asks satisfied patients at the right moment and handles criticism with composure.
A new practice or a takeover, and nobody knows you yet.
The practice next door gets found online, you don't. And you want to stay the first choice.
A full diary, but the wrong cases. Too many statutory insurance patients, too few private patients.
You can't find dental nurses, and job ads fizzle out.
You put money into marketing but don't know which part of it brings in appointments.
Articles by Frank
What lies behind the reports on the PHP vulnerability, why the headlines were louder than the actual situation, how to check in a few minutes whether your practice website is protected, and what to do in an emergency.
Whether ChatGPT, Gemini or Google's AI Overview mention your practice can be measured: with a fixed list of questions, the right metrics and a look at Search Console. Plus what no measurement can tell you.
What your practice marketing should cost depends on what a new patient is worth to your practice. Once you know that figure, you can assess offers instead of just comparing price lists.
Patients ask AI assistants about practices, and the answers aren't always right. You can't correct this inside the AI, only through the sources it reads from.
If you want to appear as a source in ChatGPT, Perplexity or Gemini, you have to let their crawlers onto your website. Many practice websites block them without knowing it.
If you only digitise booking, you see the appointment. If you digitise the patient's whole journey, you see where they came from, what convinced them and which patient acquisition measure actually pays off for your practice.
What clients say about Frank.
Verbatim reviews that mention the name, in their original German.
- 10 months ago
“Lieber Frank, ich muss Dir und Deinem Team einfach ein großes Kompliment aussprechen! Ihr versteht es, Menschen wirklich zu sehen, gemeinsam zu denken und mitgestalten zu lassen. Nicht nur etwas abliefern, sondern etwas entwickeln, das Sinn ergibt und sich richtig anfühlt.”
- 11 months ago
“Unsere Zusammenarbeit war vom ersten Moment an geprägt von echter Wertschätzung, klarem Fokus und einem offenen und professionellen Miteinander. Frank ist der perfekte Fit für eine strategische Markenentwicklung, die den Kunden begeistert.”
- a year ago
“Nicht nur dass meine Businessziele in punkto Sichtbarkeit und Conversions erreicht wurden. Ich habe jetzt auch ungefähr einen Plan, wie das ganze funktioniert, obwohl es sich ja ständig verändert. Frank Randel ist menschlich nahbar, fachlich top und flexibel. Eindeutige Empfehlung!”
Stars and count as shown on Google, as of 09/2026. Quotes reproduced verbatim. We only show reviews from clients and partners we have worked with, and we check each one against our client and partner list.
Talk to Frank directly.
In a free initial call, we work out where your practice wants to go and what needs to come first.