Practice start-up and takeover
Visibility
Ideal patients
Staff
Clarity
Christoph Handmann
He makes sure your ad budget brings measurable enquiries, from Google to ChatGPT.
At MedDirection since 2022
- Google Ads
- Meta Ads
- TikTok Ads
- ChatGPT Ads
- App marketing
- Apple Search Ads (ASA)
- App Store Optimization (ASO)
- Tracking and attribution
- Marketing analysis
What Christoph looks after
Christoph plans, runs and manages campaigns on paid channels, from search ads to short videos. Measurement is the basis: he sets up tracking and attribution, analyses campaigns, funnels and audiences, and shifts the budget to where enquiries come from. He has been working in performance marketing since 2018, several years of it in app marketing with App Store Optimization and CRM. His background is in media: he studied at Hochschule Mittweida (University of Applied Sciences) and has experience in video production and motion graphics.
Areas of focus
Google Ads
Search ads that appear when patients look for a treatment or a practice near them.
Meta Ads
Ads on Instagram and Facebook for reach, enquiries and applications.
TikTok Ads
Paid social for reach, leads and conversions.
ChatGPT Ads
Advertising and visibility within AI-based search and answer environments.
App marketing
User acquisition and growth for apps.
Apple Search Ads (ASA)
Paid user acquisition directly in the Apple App Store.
App Store Optimization (ASO)
Optimising your presence in the App Store.
Tracking and attribution
Measurement and attribution with tools such as Google Analytics, AppsFlyer and Adjust.
Marketing analysis
Analysis of campaigns, funnels, audiences and performance data.
Career
- since 2022Performance Marketing Lead at MedDirection, Berlin and Dresden
- since 2018Performance marketing, App Store Optimization and CRM for apps and start-ups
- 2011 to 2015Studied at Hochschule Mittweida, with projects in video production and visual effects
Responsible for
Services and goals where Christoph is your direct contact.
Be at the top when someone searches for your service, with budgets that match the size of your practice.
Reach people who aren't searching yet but soon might be. Good for things that need explaining.
Short videos the feed shows by interest, not by age or follower count. For recruiting and for anything that can be shown.
Ads in ChatGPT's answers. In Germany since August 2026, so as a test alongside Google Ads, not instead of it.
Articles by Christoph
How to measure your marketing success in healthcare: the key healthcare marketing KPIs at a glance. Read now!
Marketing for doctors made simple: how to launch your first practice campaign, with tips on planning and measuring success. Read now!
Discover 3 copywriting formulas that help your ad copy build trust and your healthcare ads convert. Read now!
Talk to Christoph directly.
In a free initial call, we work out where your practice wants to go and what needs to come first.