Content and Editorial

Louana Klocke

She translates specialist knowledge into copy that patients understand and search engines find.

Advertising copy
SEO copy
Copywriting
Editorial
Public relations

What Louana looks after

Louana turns specialist knowledge into copy that patients understand: service pages, blog articles, ads and newsletters. She pays attention to the terms patients search with and to a clear structure. She has been working as a copywriter for advertising and SEO since 2022. Her background is in public relations.

Areas of focus

Advertising copy
Copy for ads, landing pages and newsletters that invites the next step.
SEO copy
Service pages and blog articles that answer patients' questions and get found.
Copywriting
Clear language instead of jargon, matching the practice's tone.
Editorial
Topic planning, revision and proofreading of existing content.
Public relations
Grounding from training in public relations.