Practice start-up and takeover
Visibility
Ideal patients
Staff
Clarity
Kristin Apitz
She turns everyday practice life into content that patients and applicants actually read.
At MedDirection since 2024
- Content strategy
- Strategic communication
- Strategic consulting
- Creative content
- Social media
- Newsletter
- SEO and blog marketing
- Press and public relations
- Campaigns and lead generation
What Kristin looks after
Kristin develops content based on the practice's goal: topics, formats and channels, from the website and social media to the newsletter. She plans what is published when and uses the figures to check what resonates. She brings more than 13 years of experience in communications and public relations, most recently as Senior Marketing Communications Manager at a Berlin agency. Since 2024 she has been working for MedDirection from our Berlin office.
Areas of focus
Content strategy
Topics, formats and an editorial calendar, derived from the practice's goal.
Strategic communication
Clear messages for patients, applicants and the public.
Strategic consulting
Working out where the practice wants to go and which measure contributes to that first.
Creative content
Photos, clips and videos from everyday practice life for the website, profile and social media.
Social media
A regular presence on the platforms where patients and applicants spend their time.
Newsletter
The direct line to patients who have given their email address with consent.
SEO and blog marketing
Content that answers patients' questions and gets found in the process.
Press and public relations
More than 13 years of experience in agency work and project management.
Campaigns and lead generation
Campaigns that bring in enquiries, measured with Google Analytics.
Career
- since 2024Lead Digital Marketing and Content at MedDirection, based in our Berlin office
- more than 13 yearsCommunications and public relations at a Berlin agency, most recently as Senior Marketing Communications Manager
Responsible for
Services and goals where Kristin is your direct contact.
We first clarify where you want to go, and which measures are actually worth it for you.
Practice photos, films and portraits that show your rooms, instead of stock photos found on ten other websites.
A regular presence, without you spending time on it every day.
Reach on other people's platforms is borrowed. A mailing list belongs to you.
Articles by Kristin
Master modern patient communication with these techniques and build a dialogue with your patients on equal terms. Read now!
Nine dental marketing ideas for your practice, ordered by what needs to be in place first: three steps, effort, a metric and tools for each idea, plus five bonus tips and the advertising rules in brief.
Bad reviews? Here is how to remove Google reviews and protect your reputation online. Read on.
GEO, or generative engine optimization, is not a new name for SEO. Keywords still count, but what decides is whether a piece of content understands and explains the context behind a question.
Want patients to find your practice online too? Here are 5 quick SEO tips to help you get found on Google. Read now!
Got the basics covered? Then this guide to professional SEO is the next step to making your practice visible in the long term!
Talk to Kristin directly.
In a free initial call, we work out where your practice wants to go and what needs to come first.