A group with several business units. One brand strategy that connects them.

When a brand is too big for one message

Everyone knows TOI TOI & DIXI. The blue cabins on building sites and at festivals are part of Germany's infrastructure. But the company is more than that.

Container business. Water protection. Wastewater solutions. Four business units that address different customers, speak different languages and solve different problems. The construction company that needs mobile sanitation facilities has different questions from the local authority putting water protection out to tender.

One umbrella brand, several worlds. That is the challenge.

Sub-brand strategy: independent, but connected

The solution was not a single campaign for everything. It was a clear brand architecture.

Each business unit needs its own identity. Its own language. Its own channels. But under the umbrella it must remain recognisable that this is a group delivering infrastructure in Germany and Switzerland.

We support this process strategically. Not individual measures, but the question: how does a company with four faces position itself without one cannibalising the other?

The real achievement is clarity

For a group of this size, it is not about the next social media post. It is about every business unit knowing what it stands for, and how it communicates that digitally.

That is strategic support in the true sense. Not a one-off project, but an ongoing dialogue.